Australian Red Cross Lifeblood
This campaign was a whirlwind during pre-production, as the team were tasked with assembling a diverse mix of people and locations that truly represented the Lifeblood donor demographic.
It also marked a refreshing shift from Zach’s usual comedy-focused projects, giving him the opportunity to concentrate more on visual storytelling and seamless transitions.
CREDITS
BRAND – Australian Red Cross Lifeblood
AGENCY – Leo Burnet Melb
PRODUCTION/POST – Elastic
DIRECTOR – Zac Lynch-Woodlock
DOP – Brendan Barnes
