THE FANS
MAKE THE
GAME

AUSTRALIAN CAMPAIGN l SOCIAL BRAND CONTENT

Crater produced a three-part series for bet365 that brings to life the fanatical fans behind three AFL teams. Filmed just weeks prior to COVID-19 striking and hosted by comedian Danny McGinlay, footy tragics from the Tigers, Bulldogs and Giants take the viewer into their homes and into Richmond’s community hall as they assemble the new seasons banners.

“The AFL is a key content platform and we wanted to engage their most passionate fans,” said Liam Geoghegan, Social Media Manager bet365 Australia, “this series highlights just how passionate those fans are during a very testing time.”

Danny McGinlay being a Bulldogs supporter himself, lends his understanding of the game coupled with his humour to get to the bottom of past battles between the teams, the players, the memories and what the year presents for each of the supporters and their beloved tribes.

CREDITS

CRATER AUS – Creative + Film Production
bet365 Social Media Manager – Liam Geoghegan
Head of Production – Steven Farrer
Commercial Director APAC/EU – Justin Solomons
Creative Direction – Simon Morehead & Ed de Carvalho
Director/Editor – Ed de Carvalho
DP – Casimir Dickson
2nd Unit DP – Shelley Farthing-Dawe
Sound Op – Joseph Dutailis
Sound Post – James Matrell
Colourist – Julien Chichignoud