CONTACT

    THANK YOU
    FOR YOUR INTEREST.
    WE'LL BE IN TOUCH SOON.

    STEVEN FARRER (AU)

    EXECUTIVE PRODUCER

    steven@crater.global

    +614 0191 2729

    Australasia

    SIMON MOREHEAD (UAE)

    CREATIVE DIRECTOR

    simon@crater.global

    +971 58 578 5189

    UK & Europe

    JAMES HULBERT (UAE)

    CREATIVE PRODUCER

    james@crater.global

    +971 58 516 1088

    MENA

    Joy Think About It

    LED
    BY
    NONE

    What if you could dissect the minds of our generation… what would it really look like? Every generation is labelled by the generation before them – lazy, entitled, selfish…
    An Instagram, Tik Tok and tech obsessed bunch could be the general consensus. It’s time to throw out the notion of labels.

    General Pants entered a new world – one with no boundaries, where individuality reigns and unites us.

    Simon brought together 16 individuals to uncover how it feels to always be on show, constantly connected and not taken seriously. Naturally unique, yet bound by values, this is a generation that’s like no other. A strong awareness of self, a drive for change and the confidence to explore.

    WE ARE GEN. P.
    WE ARE LED BY NONE.

    CREDITS

    Client – General Pants
    Agency – TBWA
    CCO – Andy Dilallo
    Creative Directors – Keenan Motto & Nev Fordyce
    Managing Partner – Gemma Rees
    Business Director – Charlie Keeble
    Producer – Vanessa Hawke
    Director – Simon Morehead
    DOP – Casimir Dickson
    1st AC – Tom Austin
    Gaffer – Miles Jones
    Stylist – Mercedes Rigby
    Stylist 1st Assist – Kirsten Humphreys
    Stylist 2nd Assist – Rhiam Schuck
    Grooming – Joel Forman
    Assistant – Cherry Cheung

    Photographer – Charles Dennington
    Digi Op – Isaac Brown
    1st Assist – Ryan Stamatiedes
    1st Assist – David Collins

    With thanks to talent – Fiiel, Serwah, Colette, Gussy, Georgia, Hudson, Kofi, Rainbow, Josh, Stella, Harrison, Morgan, Jessie, Jackson, Amy

    Joy Think About It