CONTACT

    THANK YOU
    FOR YOUR INTEREST.
    WE'LL BE IN TOUCH SOON.

    STEVEN FARRER (AU)

    EXECUTIVE PRODUCER

    steven@crater.global

    +614 0191 2729

    Australasia

    SIMON MOREHEAD (UAE)

    CREATIVE DIRECTOR

    simon@crater.global

    +971 58 578 5189

    UK & Europe

    JAMES HULBERT (UAE)

    CREATIVE PRODUCER

    james@crater.global

    +971 58 516 1088

    MENA

    Joy Think About It

    New Era Europe
    ‘The Music Generations’
    Elias

    Episode 01 of 05, in a series made with New Era, Elias lets the cameras into his studio in Berlin to show where his art is created, he also revealed a special New Era collaboration. In homage to his roots, he’s created a collection of hats featuring the ‘Flyest’ which appears on all his work and even the chain around his neck. “The cap is called ‘The Flyest’, because that’s my nickname,” he said. “Because it’s the ‘Flyest’, the eagle is on there.” The eagle embroidery features prominently on a 59FIFTY, a 9FIFTY and a 9FORTY, and all the caps are available in either navy or black.

    “Music and style always go together,” explained Elias, “as a musician in any kind of genre, it’s very important to express yourself. I have a lot of people who inspired me. Obviously, the early 90s and 2000s play a big role in my style. Every rapper was wearing a New Era hat back then. So, to be associated with the brand is obviously a dream come true. Everyone who has grown up and listened to rap music knows about New Era. It’s 100% authentic and it’s staying forever.”

    CREDITS

    Brand – New Era Europe
    Agency – Kinc
    Business Director – Paul Campbell
    Account Manager – Niels Verhaert
    Production – Crater Global (UK + AU)
    Executive Producer – Steven Farrer
    Commercials Lead – Justin Solomons
    Creative Director – Simon Morehead
    Social Media Manager – Brooke Morehead
    Producer – Karli Baumann
    Director – Felix AAA
    DP – Max Gold
    Editor – Louis C. Brandt
    Colourist – Marcus Friedlander
    Sound Mix – Joseph Dutailis
    Photography – Felix AAA

    Joy Think About It