E-Sports World Cup
With CRATERS model of building specialised teams that deliver at the highest level across all forms of visuals, Qiddiya saw an opportunity to take things to the next level – a 3D DOOH built for display across 83 screens in Riyadh Boulevard.
CRATER conceptualised and produced a 60 second story through 3D and motion in the space of 4 weeks. It encapsulated the journey of the global tour and the interactions had along the way from gamers and audiences alike. Beyond the Boulevard, the film then went on to be repurposed for additional big screen usage across a number of other E-Sport World Cup locations.
CREDITS
BRAND – Qiddiya Gaming
Agency – CSM
CREATIVE PRODUCTION HOUSE – CRATER
EXECUTIVE PRODUCER – Camille Laborde
CREATIVE DIRECTOR – James Hulbert & Simon Morehead
ANIMATION – Frameboy
EDIT – Amir Shaya
SOUND DESIGNER – Johnny Higgins
