TAG Heuer

Connected Watch Film


Designing the experience to be highly photogenic created the opportunity for our content team to capture an evocative, cinematic translation of the event. We used the space as a stage for another layer of storytelling, producing high-quality assets used to extend the conversation beyond the event itself.


Agency: the projects*
Producer / Director: Ben Gattegno
Co-Producer: Andre Bato LLC
Strategist: Jonathan Jayasinghe
Actor: Patrick Lantz
Movi Operator: Ryan Hamelin
1st AC: Erin Trout
2nd AC: Hector Cargas
Editor: Ben Gattegno
Sound Design: Jean