My Routine, My Way
Shot over the course of two days and Directed by Farah Alameh,’My Routine my Way’, introduced a new and exciting side to the Venus brand.
The campaign saw Farah direct two 20, 15 and 6 second DVC films, each with talent that appealed to the relevant markets Middle Eastern and International. The hero 20s film amassing over 7 million views since live.
Alongside the hero films, still photography was undertaken giving the brand a suite of KVs, and a second unit film team captured over 30+ social films formatted for all platforms and specs.
CREDITS
CLIENT – Gillette Venus
AGENCY – JWI
CREATIVE PRODUCTION HOUSE – CRATER
CREATIVE DIRECTORS – James Hulbert & Simon Morehead
EXECUTIVE PRODUCER – Camille Laborde
DIRECTOR – Farah Alameh
ASSISTANT DIRECTOR – Chady Asfour
PRODUCER – Adonis Bdaywi
PRODUCTION MANAGER – Alwiya Kahtan
DOP – Eugenio Galli
1st AC – Jonathan Saccal
2nd AC – Yousef Mansour
GAFFER – Walid Hamieh
KEY GRIP – Elie Eid
SOUND OPERATOR – Simon Charles
ART DIRECTOR – Rana Chaoul
WARDROBE STYLIST – Windy Ishak
HAIR STYLIST – Steve Wahab
MAKE UP ARTIST – Natalie Tufenkjian, Hani Kleib
SFX – Francis Garachico, Asim Harris
EDITOR & COLOURIST – Whiplash
SOUND DESIGNER – Daniel Bou-Maroun
MOTION DESIGNER – Amir Shaya
VFX – Aslan Ahmed
TALENT
Aseel & Marwa
