GMSV
‘Made For More’
CRATER partnered with GMSV and MBCS to bring the 2025 GMC Yukon Denali to life in Australia and New Zealand with the ‘Made for More’ campaign.
Shot across the South Coast of Sydney over three days, directors Maddy King and Cameron March captured the Yukon Denali against rolling hills, winding dirt tracks and sweeping coastal landscapes, showcasing both its commanding presence and lifestyle versatility.
With cinematic visuals, original music by RANRUN Studio and a voiceover by Will Arnett, the campaign highlights the power, luxury and freedom this iconic SUV delivers, creating a truly immersive experience for audiences.
CREDITS
Client – General Motors ANZ
Marketing Director, GM ANZ – Heath Walker
General Manager Marketing & Communications, GM Specialty Vehicles – Jodie Lennon
Marketing Specialist, GM Specialty Vehicles – Emily Asta
Digital Marketing Manager, GM ANZ – Cameron Farrant
Product Marketing Manager, GM ANZ – Gervee Sarmiento
MBCS
Managing Director – Harry Preston
Creative Director – Shanan Goldring
Creative – Jacob Abi-Arrage
Head of Melbourne – Jack Bavin
Senior Account Manager – Kylie Searle
Account Manager – Nicholas Postlethwaite
Designer – Dylan Watt
CRATER (Production)
Directors – Madeline King & Cameron March
DOP – Miller Best
Partner/Executive Producer – Steven Farrer
Partner – Justin Solomons
Senior Producer – Jessica Ameduri
Editor – Roy Kolber
Music & Sound Design – RANRUN
Studio Voiceover – Will Arnett
