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    APAC

    STEVEN FARRER

    EXECUTIVE PRODUCER

    steven@crater.global

    +614 0191 2729

    EU

    SIMON MOREHEAD

    CREATIVE DIRECTOR

    simon@crater.global

    +46 70 030 75 71

    MENA

    CAMILLE LABORDE

    EXECUTIVE PRODUCER

    camille@crater.global

    +971 55 611 5773

    chefgood
    Ford F-150

    Memories of the Rose

    Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.

    During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.

    ‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.

    CREDITS

    CLIENT – Estée Lauder
    BRAND – Jo Malone London
    CREATIVE DIRECTOR – Tarek Sabbouh
    CREATIVE MANAGER – Mouana Sabeh
    CREATIVE PRODUCER – Maria Khairallah

    CO-DIRECTORS – Sovereigns & Nick Jones
    CREATIVE PRODUCTION HOUSE – CRATER
    VP STUDIO – PixoJam
    EXECUTIVE PRODUCER – Camille Laborde
    PRODUCER – Sally Mourad
    PRODUCTION MANAGER – Alwiya Kahtan
    DOP – Michael Lagerwey
    1st AD – Recce Lynch
    ART DIRECTOR – Aces of Space
    WARDROBE STYLIST – Ahmed Rashwan
    BEAUTY PHOTOGRAPHER – Mazen Abusrour
    PRODUCT PHOTOGRAPHER – Sabrina Rynas
    HAIR STYLIST – Steve Wahab
    MAKE-UP ARTIST – Hani Kleib
    EDITOR – The Edit Club
    COLOURIST – Nic Apostoli
    SOUND DESIGNER – Simply Sonic

    TALENT
    Khaled Abuamarah, Buthaina Ali, Keira & Ali

    chefgood
    Ford F-150