Aussie Home Loans TVC
‘The Refinanceers’ is a groundbreaking campaign that reshapes the perception of home loans in the modern financial landscape.
Seamlessly blending innovation, expertise, and captivating storytelling, this collaborative masterpiece introduces a new era in financial storytelling. Aussie Home Loans’ campaign transcends traditional marketing by empowering audiences with informative and transformative content.|
Guided by visionary director Mikey Hamer, the campaign reflects the power of collective creativity and ushers in a new chapter of innovation. Venturing beyond conventional marketing, the campaign invites homeowners to explore the potential of refinancing against historic interest rates, unlocking substantial financial benefits for a diverse audience.
Introduction
Revolutionising Financial Narratives
In the dynamic landscape of modern finance, an inspiring fusion of creative minds has given birth to a campaign that boldly reshapes the perception surrounding home loans. Enter ‘The Refinanceers’, a collaborative masterpiece that seamlessly blends innovation, expertise, and captivating storytelling into an immersive experience that resonates universally.
Challenge
A New Era in Financial Storytelling
At its core, the campaign stands as a resounding testament to CRATER’s ingenuity, effortlessly weaving an emotionally resonant tapestry. Anchored by reputable Aussie Home Loans, this campaign elegantly transcends the boundaries of traditional marketing. It unfolds as a meticulously crafted comedy-driven TVC that not only informs but also empowers audiences, unravelling the transformative potential hidden within refinancing.
Creative Approach
Elevating Creative Boundaries
Guided by the visionary lens of Director/DP Mikey Hamer, a distinguished member of CRATER’s roster, ‘The Refinanceers’ swiftly blossomed into reality within an astonishingly short timeframe. The harmonious symphony between CRATER, DO. Agency, and our esteemed client stand as an exceptional demonstration of the profound power of collective creativity. The resultant narrative radiates an unparalleled charm, captivating hearts and minds, and inspiring new heights of innovation.
Impact
Catalysing Impactful Narratives
Venturing far beyond the confines of conventional marketing, The Refinanceers embarks on a transformative journey that resonates deeply with diverse audiences, enabling them to unlock the latent potential nestled within their home loans.
Against the backdrop of historic interest rates, the campaign extends an alluring invitation—one that beckons homeowners to explore the possibilities of refinancing.
This exploration, we believe, has the potential to unlock substantial financial benefits that can ripple throughout their homeownership journey
CREDITS
Brand – Aussie
Creative Agency – DO. Agency
Casting Agent – Anthony Kid
Director – Mikey Hamer
Production – CRATER
Executive Producer – Steven Farrer
Production & Social Media Manager – Brooke Morehead
DP – Mikey Hamer
Camera OP – Jack Shepherd
AC – Thomas Austin
Gaffer – Steve Schofield
Best Boy – Alan Fraser
Sound Op – Joseph Dutaillis
Photographer – Eric Yip
Photographer Assist – Brett Bilgnaut
Production Designer – Lydia-Jane Saunders
Stylist/Art Dept – Gosia Zablocka
Stylist/Assist – Annalivia O’Donnell
Hair & Make Up – Renee Sayed
Hair & Make Up – Georgia Hull
VFX – Christian J Heinrich
Colourist – Matt Fezz
Music Composer – Jonny Higgins
Talent – Mark Nichols
Talent – Matt Oxley
Talent – Luisa Prosser
Talent – Andrea M
Talent – Nadine Vigouroux
Talent – Jordan Oud
Talent – Harper Bancroft
Talent – Bernadine Oud
