What We See
The project was to create a 2 minute brand spot for Navistar’s announcement of going electric with their International truck fleet.
Our job was to capture all of the roads of America and go into the perspective of what a trucker sees on the road. So that’s exactly what we did… we rented an RV and drove over 3000 miles from state to state and truly experienced nature’s wonders.
CREDITS
Production House – Ajax Creative
Agency – Secret Fort
Creative Director – Jason Henderson
Creative Director – Devon Harris
Creative Director – Paul Swiatek
Director – Jared Galley
DOP – Matt Day
Producer – Jared Floyd
Producer – Adib Mufty
Editor – Jared Galley
Sound – Caelan Stewart
Colourist – Eric Whipp
