Emaar needed to take a digital approach to engage visitors across its properties and drive awareness of their new Wi-Fi offering – an unlimited, free service available to visitors at any property across the entire Emaar portfolio.

A cross-channel, dynamic influencer and content campaign was produced that had connectedness at its core and showcased the many experiences and opportunities that Wi-Fi opens up. The tailored, OOH and social media campaign saw us partner with regional influencers, entrepreneurs, lifestyle bloggers and photographers – to get Emaar’s message out in a compelling way.

Share